Who I Am

Fashion management grad. Brand storyteller. Retail math nerd who loves a good layout.

I build clear, culture-aware brand stories and back them up with numbers. My work blends merchandising, market research, and creative direction, with a growing focus on circular fashion and resale.

What I do

  • Merchandising and line planning

  • Retail math, P&L basics, Open to Buy support

  • Market and consumer research

  • Campaign and content concepts across print, social, and web

  • Product development support and vendor coordination

  • Sustainability storytelling with a resale and repair lens

Experience snapshot

  • MODAL — Founder and editor of a black and white fashion publication that explores circular luxury and culture. Led editorial tone, layouts, and site build.

  • Hot Topic — Assistant Manager. Set daily sales goals, tracked KPIs, and optimized floor moves. Led a small team and learned exactly how product, placement, and people drive conversion.

  • MAC Cosmetics — Beauty artist. Fast consults, personalized routines, and sales that felt like service. Honed clienteling and product education.

  • A.C.T. of Connecticut — Wardrobe, wigs, and makeup assistance for live productions. Tight timelines. Clean execution. Calm backstage.

Selected projects

  • Integrated Campaigns — Vespa Origami print series and a multi-channel expansion for class. Concept, art direction, copy, and presentation.

  • Retail Trend Reports — On Running market reports with category mix, store counts, and geographic sales visuals. Built charts directly in slides.

  • Brand Partnerships Analysis — Amazon x Saks luxury storefront breakdown focused on target customer, assortment, and channel strategy.

  • Sustainable Product Concepts — Upcycled Dr. Martens experiment and Diesel-focused Web3 exploration in class labs.

How I work

Curious first. I map the customer, the channel, and the product. I translate insights into clean visuals and tight copy. I get the math right so the creative can move.

Tools I use

Excel and Google Sheets. PowerPoint and Canva. Adobe Illustrator, InDesign, and Photoshop. Squarespace and basic site tweaks.

Currently

Open to roles in account management, product development, and brand marketing. I like scrappy teams, clear goals, and room to test.

A few quick facts

  • SCAD BFA in Fashion Management and Merchandising

  • Strong interest in luxury resale and repair culture

  • Big fan of clean typography and black and white palettes

  • Forever tweaking a layout, even on my notes app