Who I Am

Hi, I’m Brita Lake. I’m a fashion marketer and brand strategist with a passion for storytelling, creative direction, and elevating brands that dare to stand out.

My love for fashion and branding started with anime. The bold aesthetics, detailed character designs, and immersive visuals sparked my imagination. Then came NANA, which introduced me to the punk-infused world of Vivienne Westwood. That was the moment I realized fashion is more than clothing—it’s identity, self-expression, and narrative.

I’ve worked with MAC Cosmetics, Hot Topic, A.C.T. Theater, and YRU Shoes, gaining hands-on experience in PR strategy, visual storytelling, and digital marketing. From developing immersive campaigns to refreshing brand identities, I thrive at the intersection of fashion, culture, and innovation.

When I’m not working on branding projects, you can usually find me sewing, studying fashion trends, or cosplaying at conventions along the East Coast. My work is always grounded in purpose, with a focus on building meaningful connections between brands and the people they inspire.

Thanks for stopping by. I’m glad you’re here.